McDonald’s use of dead Dad in Advert causes widespread criticism

Mc Donald’s new TV ad, telling a story of a boy who finds out that he and his late father shared a love of a fish burger is attracting wide criticism. McDonald’s has now promised to stop showing the ad and apologised for any upset caused after it was accused of exploiting child bereavement. The ad shows the boy thinking about his father and wondering with his mother what he had in common with him. As they sit in a McDonald’s restaurant and the boy prepares to eat a Filet-o-Fish, the mother says: “That was your dad’s favourite too.”

Do you think that this advert is inappropriate or is the public’s reaction a storm in a teacup? Comment below!

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